Practice Pitch
You said that the media negatively portrays Grime. Why would a 13 year old parent allow their child to pick up a magazine, with such a negative light over it?
At 13, you are given more freedom to perhaps stay out a little more and go out with friends. If they are out then their parents won't have as much control over what they pick up at a newsagent. Once they read it, they will show their disapproving parents the true light of Grime, extinguishing the negativity one by one.
You said venue reviews would appeal to your primary audience, but thats 13-18 year olds and 13 year olds can't get into concerts, so will this prevent people from buying your magazine?
No. This is because A. this section will only be a double page spread maximum, so if it doesn't appeal to them, they can flick past it and B. 16-18 can gain access into these venues, so this will help them, who still fit into my age bracket.
How will you make sure the design of your magazine appeals to a 13 and 18 year old?
At 13, you think your older than you actually are. This means that they will appeal to the same thing as an older audience, wanted to relate will the elders to seem more mature. A 13 year old would want to distance themselves from relating to a 11 or 12 year olds interests.
Grime is already prominent in North London, so why would you give away free copies?
I will give away a small set of free copies to areas where Grime is not as prominent, and where the negative light would be strong, as they are no exposed to the advantages Grime can have on troubled young people.
What does 'New Wave' connote?
New wave connotes a new form of music, which is becoming more and more prominent, beating all the previous big genres to the top of the charts.
Updated powerpoint:
Based of feedback from my practice pitch, I changed the general font in the slideshow and added a slide, based on Competition.
Potential Client Questions:
Question 1:
13 seems too young, how will you make it appropriate for this age group?
This type of question is why I feel it is essential for a magazine like this reach the wider the market. People will have this thought due to the negativity that they see broadcasted from different new mediums, producing articles linking Grime to the recent wave of violence in the capital, however this is not the case. A lot of Grime music is a lot softer and the beat are more mild than how they're portrayed. 13 is an age when people start to explore more, start to make choices for themselves, so they should have all the true facts, something my magazine will provide them with.
Question 2:
Who is your specific secondary audience?
I guess technically there isn't a specific secondary. It would be people who don't know the true origin of Grime, people who's thoughts have been hindered by the effects of news mediums.
Question 3:
How will your secondary audience affect the aesthetics of your magazine?
It won't. This is because the magazine is aimed at the secondary audience based on the articles written and purpose, not the style. The style is aimed at 13-18, so I will look to make sure it appeals to this age gap.
Question 4:
How will you source the the local school kids? Will you pay them?
I will run competitions in local areas where Grime has had a huge impact, providing my magazine with some firsthand accounts of the effects of Grime, showing the readers what Grime is actually like. This will also further help the children escape the world they live in, giving them an extra purpose and potential setting them up on a career to do with writing further down the line.
In terms of payment, there will be none. Instead of payment, the chosen article will receive a prize, such as concert tickets to some of Grime's biggest artists, exclusive meetings with artists and more.
Question 5:
You mentioned giving away some free copies to areas where Grime is less prominent, can you be more specific?
What i mean by this is in certain areas, such as Muswell Hill, Mill Hill and areas with a predominately 'posher' and more middle aged, middle class demographic, Grime hasn't had the same take off as in other areas. So it would be areas where Grime doesn't have as much listeners or artists coming out from these areas, where I would take a small amount of copies to.
Question 6:
You say you're going to give away a small number of copies, how do you expect to make profit?
As i said it will only be a small amount of copies, and a one time thing. So this will mean that yes it will have small effect at the begging on the release, but due to this snippet release, it will intrigue people into buying the rest of the magazine to see what else is included. This will also give my magazine a wider audience, meaning more people will buy the magazine at its full release.
Question 7:
Will you expand past North London?
The plan is to reach a certain point in our North London appeal, then to expand it to South London, a place where Grime is extremely prominent. Once we have expanded across al of London, we will then look at making our magazine nationwide.
13 seems too young, how will you make it appropriate for this age group?
This type of question is why I feel it is essential for a magazine like this reach the wider the market. People will have this thought due to the negativity that they see broadcasted from different new mediums, producing articles linking Grime to the recent wave of violence in the capital, however this is not the case. A lot of Grime music is a lot softer and the beat are more mild than how they're portrayed. 13 is an age when people start to explore more, start to make choices for themselves, so they should have all the true facts, something my magazine will provide them with.
Question 2:
Who is your specific secondary audience?
I guess technically there isn't a specific secondary. It would be people who don't know the true origin of Grime, people who's thoughts have been hindered by the effects of news mediums.
Question 3:
How will your secondary audience affect the aesthetics of your magazine?
It won't. This is because the magazine is aimed at the secondary audience based on the articles written and purpose, not the style. The style is aimed at 13-18, so I will look to make sure it appeals to this age gap.
Question 4:
How will you source the the local school kids? Will you pay them?
I will run competitions in local areas where Grime has had a huge impact, providing my magazine with some firsthand accounts of the effects of Grime, showing the readers what Grime is actually like. This will also further help the children escape the world they live in, giving them an extra purpose and potential setting them up on a career to do with writing further down the line.
In terms of payment, there will be none. Instead of payment, the chosen article will receive a prize, such as concert tickets to some of Grime's biggest artists, exclusive meetings with artists and more.
Question 5:
You mentioned giving away some free copies to areas where Grime is less prominent, can you be more specific?
What i mean by this is in certain areas, such as Muswell Hill, Mill Hill and areas with a predominately 'posher' and more middle aged, middle class demographic, Grime hasn't had the same take off as in other areas. So it would be areas where Grime doesn't have as much listeners or artists coming out from these areas, where I would take a small amount of copies to.
Question 6:
You say you're going to give away a small number of copies, how do you expect to make profit?
As i said it will only be a small amount of copies, and a one time thing. So this will mean that yes it will have small effect at the begging on the release, but due to this snippet release, it will intrigue people into buying the rest of the magazine to see what else is included. This will also give my magazine a wider audience, meaning more people will buy the magazine at its full release.
Question 7:
Will you expand past North London?
The plan is to reach a certain point in our North London appeal, then to expand it to South London, a place where Grime is extremely prominent. Once we have expanded across al of London, we will then look at making our magazine nationwide.
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