Learning Outcome 4 (3): Be able to carry out post-production techniques and processes for an original media product to a client brief.
These products have been exported as a JPEG.
How does the exported media product meet the client brief?
The exported media products match the client brief as they fit into the exact criteria that the brief called for. They both represent the new music scene developing in North London. I have done this by deciding to focus my magazine on the newest and recently, most spoken about genre, Grime. The brief called for us to make an online and print based magazine that represents the vibrant and developing scene in North London. By including a link to my magazines website address, I match this. Another way it shows the new music scene in North London is the main article and image on the front cover is all centred around a new up-and-coming artist.
The implicit requirements of the brief is to aim it at a younger audience, this shown through its calling to represent a 'new and vibrant music scene' and also its call for it to be 'online and print base'. The fact it wants us to represent a new music scene, shows that it will be something that would of just become prominent and popular in North London. Promoting a North London artist and his music reflects this vibrant music scene.
Asking for an online copy as well shows its attempt to fit into the 'New Wave' of technology and developments in the 21st Century; a development that is hugely occupied by the youth. My magazine matches this as its aimed target audience is 13-18, fitting into the age group that is right in the middle of all this new developments and technology, so would be most exposed to a magazine like this.
Furthermore, the brief says its a 'developing' scene. Again, implicitly the brief is asking for the magazine to be centred around a new, non-mainstream genre and artist. Despite Grime being a newly found mainstream genre, people don't necessarily know about the true Grime, so therefore only part of tis genre is mainstream; the side overdramatised by the media, and the true side is still unknown. Having an artist which is still 'developing' in this specific genre also matches the briefs requirements, as it shows both the 'new' and 'up-and-coming' requirement and 'developing'
Magic Wand:
Front Cover:
One way I created meaning was through the use of the magic wand tool, in order to remove the main artist of the photo from their original background into my chosen background. The reason for this is because the original backgrounds they were on, both being a plain white background didn't provide the magazine with the vibrancy the brief wanted. The original background they were on didn't relate to Grime at all. So therefore, I knew I had to take the original image of off their original background and onto my own one.
How does the exported media product meet the client brief?
The exported media products match the client brief as they fit into the exact criteria that the brief called for. They both represent the new music scene developing in North London. I have done this by deciding to focus my magazine on the newest and recently, most spoken about genre, Grime. The brief called for us to make an online and print based magazine that represents the vibrant and developing scene in North London. By including a link to my magazines website address, I match this. Another way it shows the new music scene in North London is the main article and image on the front cover is all centred around a new up-and-coming artist.
The implicit requirements of the brief is to aim it at a younger audience, this shown through its calling to represent a 'new and vibrant music scene' and also its call for it to be 'online and print base'. The fact it wants us to represent a new music scene, shows that it will be something that would of just become prominent and popular in North London. Promoting a North London artist and his music reflects this vibrant music scene.
Asking for an online copy as well shows its attempt to fit into the 'New Wave' of technology and developments in the 21st Century; a development that is hugely occupied by the youth. My magazine matches this as its aimed target audience is 13-18, fitting into the age group that is right in the middle of all this new developments and technology, so would be most exposed to a magazine like this.
Furthermore, the brief says its a 'developing' scene. Again, implicitly the brief is asking for the magazine to be centred around a new, non-mainstream genre and artist. Despite Grime being a newly found mainstream genre, people don't necessarily know about the true Grime, so therefore only part of tis genre is mainstream; the side overdramatised by the media, and the true side is still unknown. Having an artist which is still 'developing' in this specific genre also matches the briefs requirements, as it shows both the 'new' and 'up-and-coming' requirement and 'developing'
Magic Wand:
Front Cover:
One way I created meaning was through the use of the magic wand tool, in order to remove the main artist of the photo from their original background into my chosen background. The reason for this is because the original backgrounds they were on, both being a plain white background didn't provide the magazine with the vibrancy the brief wanted. The original background they were on didn't relate to Grime at all. So therefore, I knew I had to take the original image of off their original background and onto my own one.
This allowed me to create meaning because it let my image stand out more against a different, more eye catching background. It allowed me to make the magazine look more relatable to Grime and allow it to fit more with the brief. Using the magic wand tool also allowed me to create meaning because it allowed the whole aesthetic of the magazine to be a lot more clean and slick, enticing people to look twice at the magazine, drawing in my target audience and beyond.
Double Page Spread:
I used the magnetic lasoo tool similarly on the double page spread, once again using it to transport the original image from it's old background onto a more appealing and appropriate one. This again created meaning as it allowed me to have a background which matched the brief better; a more vibrant background (further discussed below). I decided not to use the magic wand tool, so that I could expand on my skills of using different tools within Photoshop.
Brush tool:
Double Page Spread:
The use of the brush tool allowed me to create meaning as it produced a much more urban and 'Grime' feel to the magazine. Before the background was just plain white, which made the whole magazine come across as quite a boring and stale magazine, only half linking into the briefs callings. To allow the Double Page Spread to match point for point with the brief, I had to make the background more relatable with my chosen theme.
Having this self made background allowed me to distribute the splatters appropriately amongst the page, making it as aesthetically pleasing as possible. This backgrounds also matches the brief as it gives a very vibrant feel to the page, especially with the purple font and distorted effect on the image, which plays very well with the dark splatters. The splatters reflect the violence in some Grime songs, and the areas that they are rapping about. However, despite this being a convention Grime, my article counteracts this stereotype.
Colours:
Front Cover:
The use of different colours on my front cover allow the reader to drawn to different parts of the magazine at different points of viewing. The brief wants the magazine to be based around the grown music scene in North London, and wants our magazines to show that. By having 'North London' in a different colour to everything else in the strap-line, it makes it stand out amongst the page, drawing the readers attention to the specific fact that it is a North London based magazine.
With the main headlines being in strong red, it draws the reader to these specifics titles, drawing them into the message that the magazine is attempting to portray. It catches the eye of the specific audiences as they walk past, enticing them to have another look. The article descriptions in black play of the strong colour of the red, still showing that they are a prominent aspect of the magazine. The implicit calls of the brief is to make sure the magazine is aimed for a younger audience. By choosing these bolds colours, it would appeal to a younger audience as it does not produce a serious feel to the magazine. Additionally, using the colour red creates further meaning as it connotes passion for the Grime genre, which my target audience relate to.
Double Page Spread:
The double page spread colours match accordingly to my chosen target audience and the brief. By changing the adjustment of the colours on the photo to match the strong purple of the main headline on the article spread colours across the double page symmetrically and evenly. This then means the page overall is more pleasing to look at, enticing people to have a more in depth look at what the actual double page is saying, spreading the message I want my article to.
The use of colours (purple, black and white) each share different connotations. The use of the colour purple links to royalty, which my artist discusses within the article. The use of the colour black that I used in Photoshop links to dominance and superiority.
Fonts:
Front Cover:
By using the text box to add in my chosen fonts, it helps the reader to connect the magazine to the correct genre my magazine is representing. The different fonts for the Masthead, strap-line and article headlines draws the attention of the viewer to different parts of the cover at different parts. This then will entice the reader to continue to read on, drawing them in and thus stapling the message my magazine is portraying into the readers mind. The different fonts all relate to a different thing and reprints a different part of the magazine.
By having a range of fonts, it makes the overall page cleaner and therefore making it more likely for someone passing to stop and pick it up, and then proceed to read on. By having a range of fonts, it allows the viewer to connect the magazine subject straight away. It tells the viewer what type of magazine this is, for instance the use of a modern sans-serif font tells people this magazine is based around a new, modern, 'developing' genre. Different fonts also allows the magazine to have an equal spread of bold and quite, telling the viewer the most important parts on the page.
Double Page Spread:
After they have proceeded to read on after being drawn into the magazine by the front cover, they will find their way to the Double Page Spread. This is where the main article is located and therefore will need to be the most appealing and clear page. By having different fonts, it will help the reader locate their way around the page, drawing their attention to the different elements around the page and thus make them more likely to want to read it all and actually take in the information they are reading. Different fonts appeals to the brief as it creates vibrancy and help sell the new music scene in North London.
In conclusion, my final media products match the brief accordingly, promoting the genre of Grime to its full extent. Using the different post-production tools stated above allowed my magazine to be as professional looking and to as high a standard as possible.
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