After giving my pitch to the external media professional, I was given some feedback, some of which will be taken into account and some will not, as it won't effect my final magazine for the best.
The main effect I want my magazine to have is 'informitism', attempting to inform people about the true side of the music genre Grime. This would be done through articles and not so much photos. However, my double page spread includes a photo of a model in a balaclava, standing by a graffiti wall. The advice given to me was to replace this photo with a much lighter, less threatening photo. This is because having a photo where the artist is looking very threatening, completely contradicts the main aim of my magazine, and actually goes with what I'm trying to separate Grime from.
Following the feedback, I will re-take the photos for the double page spread, making sure the photos don't portray Grime in a negative light, but the genre that it is. This will give my magazine a balance throughout, showing no contradictions and maintaining the main aspect of the magazine.
Another piece of feedback given to me was to make sure that it was clear that the title 'New Wave' connotes Grime, not the actual Genre, called New Wave. As my magazine is aimed at a younger age group, this confusion won't necessarily be a problem, as its something a younger age group won't really have been exposed to. However, just to clear up any possible confusion, I will add a strap-line, to help clear up any possible confusion.
Not only will including a strap-line clear up any possible confusion, it will also give my magazine a staple point, helping it stay in peoples minds, and making it stand out, giving it another marketing slogan.
The media professional also commented on my target audience, stating that perhaps 13-18 is too broad, as there will be different appeals depending on the age. However, this feedback won't change my target audience. This is because a 13 year old will want to distance themselves from a younger demographic, wanting to relate to an older group. This is because at this age they are given a certain amount of freedom, and are very impressionable at this age. If they see a 16 year old doing something, they will want to prove and act older than they actually are, so would want to do the same stuff as them. To ensure that my magazine best appeals to my whole target audience, the content will be written for people bang in the middle at 16-17. This is because both the older and younger end of this age bracket will appeal to the same as the middle.
This will enable my magazine to appeal to everyone I want it to, putting it out to the most amount of people, selling the most and getting the message across to the whole demographic that I want to.
The professional then went on the give me feedback to do with the fonts. The advice was to not use the same font for the title and article title. This will stop the magazine looking dense and compact, leaving it more visually appealing. To ensure that the double page spread and front cover are visually appealing and not to dense, only the Masthead of the magazine will be in the 'long shot' font. This will allow the magazine to be remembered for something visual, sticking into peoples minds and staying with them
To ensure that the magazine doesn't look so compact and dense, the writing of the actual article itself will be done in 'Arial Hebrew', a bold font with an element of sophistication to it. The other fonts on the magazine front cover will be done in a lighter font, but one that still stands out, signifying that what they are saying is important in terms of the magazine, but still leaves the page looking clear and spaced out, not dense and more than readable.
One last feedback given was the research into different layout softwares, such as InDesign, to create my magazine front cover and double page spread. However this feedback will not be taken any further because these programmes are not open to me. So therefore, the software that my magazine will be created on will be Photoshop. This is because its a programme which isn't to challenging to do, is very accessible to me and leaves very professional finishes, enabling to magazine to look its absolute best.
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