Learning Outcome 2 (U3): Be able to plan and develop pre-production materials for an original media product to a client brief (P3, M2)

Learning Outcome 2 (3): Be able to plan and develop pre-production materials for an original media product to a client brief.

Gant Chart:

Mood Board:

The purpose of the mood board is to allow people to get a feel for what the final version of the magazine will look like. The mood board incorporates some of Grimes most famous artists, people who came from rough, bad backgrounds and have used Grime to escape that life, something I want my magazine to make clear to the wider people. The magazine also incorporates the different colours, predominately Red, Purple, Black; colours mainly associated with Grime. This links in with the brief as it really represents a new music scene which is brewing around us, through colours which connote a vibrant scene, and artists who are the most involved in the new scene developing.

Fonts:

For my magazine, I will have different fonts for different aspects of the magazine....









The 'Long Shot' font will be used for the Masthead of the magazine. I decided to go with this specific font because it represents a new look, a new style; exactly what Grime is. It also stands out compared to other fonts, as its very loud and in your face. This means that it will catch peoples attention as they walk by, enticing them to get a closer look at the magazine, bringing in more people. The brief wants a magazine that represents a vibrant new music scene, so the font will have to fit the idea of a new scene, somethings this does, not sending of an old vibe.








This font will be used for the sub-article headings. This is because it stands out, but doesn't take away attention from the main title, making it clear to people that this is important, but not the most important. It directs your attention to specific parts on the page, but doesn't make the page look un-readble and dense, making people not want to pick it up. The slightly slanted look connotes grimes off-putting look to the majority, but when you read what its representing, then you appreciate it for what it is. This matches the brief because just like the 'Long Shot' font, it will be associated with a younger viewing, and is very bold. This matches the advertisement of the vibrant music scene that we are promoting.

This font will be used for the actual writing in the article. This is because it has an element of sophistication, showing how this magazine isn't aimed for people of a younger age. This is also the chosen font because it won't prevent my secondary audience from reading the article as its still got a feel of sophistication and seriousness, helping my message still be exposed to the group that I want it to. This font matches the brief because due to its simplicity, it allows people to easily read it and gain the necessary information about the new vibrant music scene. The brief says the magazine needs to help people "know about" the new "vibrant" music scene developing. Using this font allows the reader to really do this.

Colour Palette:

The reason I have chosen these colours is because these colours are very closely linked to Grime. They are colours that you see predominately at Grime concerts. Not only this but they are very bold colours, and they all work of each other, creating a strong contrast, making the magazine stand out and catch peoples eye as they walk past. These colours also fit in with the idea of creating a magazine to represent a new and 'vibrant' music scene. This is because when someone says something about vibrant, you relate it to a younger audience, so I didn't want colours that send of a too serious vibe, so therefor these colours I feel created the perfect mix.

Red is a colour that many people straight away connote with aggression and violence. Peoples first thoughts of this colour is never love, always the worse connotation. That is the same with Grime. Grime's reputation is always known for drugs and violence, never the other side. Not only this, but Red is the colour of one of the biggest gangs in America, 'Bloods', something that has had an important impact on English music as we know it. Red also mixes very well with Purple and Black, giving a slightly brighter colour mix on top of the two darker colours.

Black is widely regarded as a mysterious colour. This goes well with the main theme of my magazine because  the true colour is Grime is a complete mystery. Black also connotes negativity, which links well with the general stigma surrounding Grime. This combined with Purple, which has connotations of peace mixes really well, showing the mysterious and peacefully Grime. Not only this but they are both very bold colours, mixing well and allowing my magazine to really stand out amongst the crowd.

I chose these colour mixes because they best match the brief and my chosen Genre. This is because the overall call for the brief is to showcase the vibrant new music scenes that are developing in North London. These colours are predominately associated with a younger audience, due to its strong colour mix. Its not a colour mix which is essentially associated with elegance or beauty, but more strong and bold, something which the youth are learning to have to do a lot nowadays.

Front cover:

The reason I went for a medium close up, which covers the majority of the page is so its clear what the main feature of the magazine is, making it clear that it is about this new and up-and-coming artist on the front cover. By having a strap line right under the title, people will notice the bold title, and then learn a little more about the theme of the magazine straight after. This quick instalment of information into the the audiences brain will entice them to continue to read, and learn more. Having the writing to the left of the main photo again highlights the importance of the main photo, but also leaves the page clear and not dense, whilst still showing that this is important information relating to the content of the magazine. 

Double Page Spread:

I  chose this layout because the simplicity of the layout relays what the most important parts are. As the magazine is aimed for a younger generation, not having to much writing all in one block won't scare them away from reading the content. This will spread the message that my magazine is trying to spread in the most effective way. The main photo will catch the readers eye as they flick through, drawing them into reading this specific section, showing this is important.  

Legal And Ethical Issues:

1. Copyright issues
This could impact my magazine because if we do come across any copyright issues which may of been previously unknown, then this could hold up the whole process, for example images included in the magazine may not have full copyright permission. This is a problem because it could result in all kinds of legal battles and place a very bad image over my magazine, before it comes out. A way to resolve this is make sure that I am clear about all copyright issues surrounding the certain aspects of the shooting of my magazine. To avoid this, I will only use my own images, to avoid any possible copyright problems.

2. Data Protection
This will be an impact both in the creation and marketing of my magazine. As I will have multiple people working on my magazine with me, I will have to ensure that their privacy is 100% kept, not releasing any information to do with these people without there permission, for example only include there names if given permission. To avoid this, I will make sure that the people working on this magazine know everything to do with the process, prior to them starting to work, making sure there can be no misunderstandings.

3. Trespassing
Linking to Privacy, this would have a bad impact on the creation on my magazine, as it would limit me from visiting certain places where some of my photos would possibly be taken. However, the locations I will be taken my photos in are public places, meaning there is no restrictions on me using the locations to take the photos.
 
4. Discrimination
Discrimination is a very serious issue, which could cause very serious issues along the way. This is due to if my magazine is found guilty of discrimination, not only will this cause all kinds of legal issues, potentially resulting in my magazine being banned from being produced and sold, it will also prevent people from focusing on the main issue which my magazine is attempting to abolish. To prevent any discrimination from appearing in my magazine, I will make sure all the language is appropriate, as well as the images and ensure that nothing in my magazine can be associated with discriminatory content. 

5. Privacy
This could cause both legal battles with clients involved in my magazine and create bad publicity for my magazine. If I release information which has no relevance to the articles, then this will not go down well with the people who the article is being written about. This could end in a legal battle, give them a bad image and destroy ties between us and the client. This will also go against the aim of my magazine, which is to shed a positive light over Grime. If I then start revealing personal information, disregarding the artists, then this would contradict my overall goal. Therefore to ensure this doesn't occur, I will only include information relevant to the article.

1. Racism
Racism is a huge ethical issue that I will have to ensure I avoid during the creation of the magazine. As a majority, the main audience for Grime is young, black males. If my magazine holds any type of racism or racist stereotyping, then this would hugely affect the sales and public image of the magazine. Racism is an extremely serious factor, and if my magazine is found to have any racist slurs or ideology, it could result in very serious legal battles.

2. Sexism
Sexism is an ethical issue which we will have to ensure we stay clear of, especially in this era. This is because nowadays equal rights for men and women is something that is really strived for, with different sociological views such as Feminism playing a whole role in society. This ethical issue will effect the creation of my magazine as I will have to make sure that there is nothing that can allure to sexism, as this will again create a bad image upon my magazine.

3. Minimising The Risk Of Harm
This is an issue because if people come to harm during the photography, then this will cause some very serious issues. This is because if people suffer injuries on my set, then I would be fully responsible. This will cause a problem because if the person who gets injured sues for compensation, then this could cripple my magazine before it evens comes out. To ensure the employers safety, I will make sure the set doesn't contain any direct hazards that could result in serious accident.

Location Recce:

For the photos, I will be shooting them in a local home near me. This is because it is very time efficient, as taking these photos near me will allow me to spend more time on the actual creation of the magazine, but still I'll be working with high quality, professional images. Using a house will also allow the potential risks to be controlled by myself, as it is a confined space and all the risks can be minimised and abolished. 

Using a house will work better than using an outdoor location, which was my original plan, because it allows me to be in control of the factors which could potentially ruin the production of the magazine. A house will always be available for what I need it to be and will be all in all easier to shoot in, with no disturbances being present. 

Risk Assessment:

Talent Consent Form:

Location Release Form:

Learning Outcome 3 (U21): Be able to pitch ideas on a proposed media product and respond to questions (D1)

Learning Outcome 3 (21); Be able to pitch ideas on a proposed media product and respond to questions. 

After giving my pitch to the external media professional, I was given some feedback, some of which will be taken into account and some will not, as it won't effect my final magazine for the best.

The main effect I want my magazine to have is 'informitism', attempting to inform people about the true side of the music genre Grime. This would be done through articles and not so much photos. However, my double page spread includes a photo of a model in a balaclava, standing by a graffiti wall. The advice given to me was to replace this photo with a much lighter, less threatening photo. This is because having a photo where the artist is looking very threatening, completely contradicts the main aim of my magazine, and actually goes with what I'm trying to separate Grime from.


Following the feedback, I will re-take the photos for the double page spread, making sure the photos don't portray Grime in a negative light, but the genre that it is. This will give my magazine a balance throughout, showing no contradictions and maintaining the main aspect of the magazine.




Another piece of feedback given to me was to make sure that it was clear that the title 'New Wave' connotes Grime, not the actual Genre, called New Wave. As my magazine is aimed at a younger age group, this confusion won't necessarily be a problem, as its something a younger age group won't really have been exposed to. However, just to clear up any possible confusion, I will add a strap-line, to help clear up any possible confusion.

Not only will including a strap-line clear up any possible confusion, it will also give my magazine a staple point, helping it stay in peoples minds, and making it stand out, giving it another marketing slogan.

The media professional also commented on my target audience, stating that perhaps 13-18 is too broad, as there will be different appeals depending on the age. However, this feedback won't change my target audience. This is because a 13 year old will want to distance themselves from a younger demographic, wanting to relate to an older group. This is because at this age they are given a certain amount of freedom, and are very impressionable at this age. If they see a 16 year old doing something, they will want to prove and act older than they actually are, so would want to do the same stuff as them. To ensure that my magazine best appeals to my whole target audience, the content will be written for people bang in the middle at 16-17. This is because both the older and younger end of this age bracket will appeal to the same as the middle.

This will enable my magazine to appeal to everyone I want it to, putting it out to the most amount of people, selling the most and getting the message across to the whole demographic that I want to.

The professional then went on the give me feedback to do with the fonts. The advice was to not use the same font for the title and article title. This will stop the magazine looking dense and compact, leaving it more visually appealing. To ensure that the double page spread and front cover are visually appealing and not to dense, only the Masthead of the magazine will be in the 'long shot' font. This will allow the magazine to be remembered for something visual, sticking into peoples minds and staying with them

To ensure that the magazine doesn't look so compact and dense, the writing of the actual article itself will be done in 'Arial Hebrew', a bold font with an element of sophistication to it. The other fonts on the magazine front cover will be done in a lighter font, but one that still stands out, signifying that what they are saying is important in terms of the magazine, but still leaves the page looking clear and spaced out, not dense and more than readable.

One last feedback given was the research into different layout softwares, such as InDesign, to create my magazine front cover and double page spread. However this feedback will not be taken any further because these programmes are not open to me. So therefore, the software that my magazine will be created on will be Photoshop. This is because its a programme which isn't to challenging to do, is very accessible to me and leaves very professional finishes, enabling to magazine to look its absolute best.

Learning Outcome 3 (U21): Be able to pitch ideas on a proposed media product and respond to questions (P4, M3)

Learning Outcome (21): Be able to pitch ideas on a proposed media product and respond to questions.

Updated PowerPoint: 


Updated PowerPoint:

Feedback:

1.Make sure you have a clear distinguish between what you want your magazine to show, and the actually genre called 'New Wave'.
To do this, I will make the front cover, including the images and articles, clear and bold. This will make sure people make the connection between the title and the genre, not causing any confusion between the two different genres. Also in theory this confusion won't happen, as its a very old genre, so the majority of people won't make the connection between the genre 'New Wave' and the title.

2.Don't use the same font for the magazine name and the article title.
The only thing that will be in the 'long shot' font will be the title on the front cover of the magazine. This will separate the title from the rest of the magazine, allowing people to put an image to the magazine, sticking it in their mind and thus staying with people.

3. How will you put a positive light onto Grime, will this be through articles/photos etc?
The positive side of Grime will be shown through the different articles featured in the magazine. The articles will include stories from artists, explaining the positive effect Grime has had on them, how it allowed them to move forward.

4. How are you going to create the magazine? Research different layout programmes such as Indesign. 
I will create the magazine on Photoshop. This is because this is the only programme open to me and the only one I can access.

5. Change the double spread photo as it contradicts your USP.
For my magazine to get the message across I want it to, I will only want to include images and articles that show Grime in a proper, and good light. So therefore I will retake the photo of the double page spread. This is because to some people the image may look quite intimidating and off-putting, someone that completely goes against my magazine.

6. 13-18 is quite a broad target audience, maybe make it smaller so it appeals to all in the bracket.
13-18 is the perfect age bracket to aim my magazine at. This is because this age bracket is the one in which this genre is most popular. So aiming at 13-18 will enable the magazine to reach a audience where Grime is most prominent. Also a 13 year old would want to relate themselves to an older audience, so will want to read the same style of stuff as someone is who older than them, people who they would look to.

7. To completely abolish any possible confusion to do with the title, include a strap-line.
This will help my magazine stand out and enable it to fully be recognised for what it is. Also this will give my magazine a catchy way to be remembered, expanding it's appeal and popularity.

Learning Outcome 2 (U21): Be able to create a proposal and pitch for an original media product based on a given brief (P3, M2)

Learning Outcome 2 (21); Be able to create a proposal and pitch for an original media product based on a given brief.

Practice Pitch

 

Original PowerPoint

Feedback received

You said that the media negatively portrays Grime. Why would a 13 year old parent allow their child to pick up a magazine, with such a negative light over it? 
At 13, you are given more freedom to perhaps stay out a little more and go out with friends. If they are out then their parents won't have as much control over what they pick up at a newsagent. Once they read it, they will show their disapproving parents the true light of Grime, extinguishing the negativity one by one.

You said venue reviews would appeal to your primary audience, but thats 13-18 year olds and 13 year olds can't get into concerts, so will this prevent people from buying your magazine? 
No. This is because A. this section will only be a double page spread maximum, so if it doesn't appeal to them, they can flick past it and B. 16-18 can gain access into these venues, so this will help them, who still fit into my age bracket.

How will you make sure the design of your magazine appeals to a 13 and 18  year old? 
At 13, you think your older than you actually are. This means that they will appeal to the same thing as an older audience, wanted to relate will the elders to seem more mature. A 13 year old would want to distance themselves from relating to a 11 or 12 year olds interests.

Grime is already prominent in North London, so why would you give away free copies?
I will give away a small set of free copies to areas where Grime is not as prominent, and where the negative light would be strong, as they are no exposed to the advantages Grime can have on troubled young people.

What does 'New Wave' connote?
New wave connotes a new form of music, which is becoming more and more prominent, beating all the previous big genres to the top of the charts.


Updated powerpoint:

Based of feedback from my practice pitch, I changed the general font in the slideshow and added a slide, based on Competition. 

Potential Client Questions:

Question 1:

13 seems too young, how will you make it appropriate for this age group?
This type of question is why I feel it is essential for a magazine like this reach the wider the market. People will have this thought due to the negativity that they see broadcasted from different new mediums, producing articles linking Grime to the recent wave of violence in the capital, however this  is not the case. A lot of Grime music is a lot softer and the beat are more mild than how they're portrayed. 13 is an age when people start to explore more, start to make choices for themselves, so they should have all the true facts, something my magazine will provide them with.

Question 2:

Who is your specific secondary audience?
I guess technically there isn't a specific secondary. It would be people who don't know the true origin of Grime, people who's thoughts have been hindered by the effects of news mediums.

Question 3:

How will your secondary audience affect the aesthetics of your magazine?
It won't. This is because the magazine is aimed at the secondary audience based on the articles written and purpose, not the style. The style is aimed at 13-18, so I will look to make sure it appeals to this age gap.

Question 4:

How will you source the the local school kids? Will you pay them?
I will run competitions in local areas where Grime has had a huge impact, providing my magazine with some firsthand accounts of the effects of Grime, showing the readers what Grime is actually like. This will also further help the children escape the world they live in, giving them an extra purpose and potential setting them up on a career to do with writing further down the line.

In terms of payment, there will be none. Instead of payment, the chosen article will receive a prize, such as concert tickets to some of Grime's biggest artists, exclusive meetings with artists and more.

Question 5:

You mentioned giving away some free copies to areas where Grime is less prominent, can you be more specific?
What i mean by this is in certain areas, such as Muswell Hill, Mill Hill and areas with a predominately 'posher' and more middle aged, middle class demographic, Grime hasn't had the same take off as in other areas. So it would be areas where Grime doesn't have as much listeners or artists coming out from these areas, where I would take a small amount of copies to.

Question 6:

You say you're going to give away a small number of copies, how do you expect to make profit?
As i said it will only be a small amount of copies, and a one time thing. So this will mean that yes it will have small effect at the begging on the release, but due to this snippet release, it will intrigue people into buying the rest of the magazine to see what else is included. This will also give my magazine a wider audience, meaning more people will buy the magazine at its full release.

Question 7:

Will you expand past North London?
The plan is to reach a certain point in our North London appeal, then to expand it to South London, a place where Grime is extremely prominent. Once we have expanded across al of London, we will then look at making our magazine nationwide.