Learning Outcome 4 (U3): Be able to carry out post-production techniques and processes for an original media product to a client brief (M4, D1)

Learning Outcome 4 (3): Be able to carry out post-production techniques and processes for an original media product to a client brief.

These products have been exported as a JPEG.

How does the exported media product meet the client brief?
The exported media products match the client brief as they fit into the exact criteria that the brief called for. They both represent the new music scene developing in North London. I have done this by deciding to focus my magazine on the newest and recently, most spoken about genre, Grime. The brief called for us to make an online and print based magazine that represents the vibrant and developing scene in North London. By including a link to my magazines website address, I match this. Another way it shows the new music scene in North London is the main article and image on the front cover is all centred around a new up-and-coming artist.

The implicit requirements of the brief is to aim it at a younger audience, this shown through its calling to represent a 'new and vibrant music scene' and also its call for it to be 'online and print base'. The fact it wants us to represent a new music scene, shows that it will be something that would of just become prominent and popular in North London. Promoting a North London artist and his music reflects this vibrant music scene.
Asking for an online copy as well shows its attempt to fit into the 'New Wave' of technology and developments in the 21st Century; a development that is hugely occupied by the youth. My magazine matches this as its aimed target audience is 13-18, fitting into the age group that is right in the middle of all this new developments and technology, so would be most exposed to a magazine like this.

Furthermore, the brief says its a 'developing' scene. Again, implicitly the brief is asking for the magazine to be centred around a new, non-mainstream genre and artist. Despite Grime being a newly found mainstream genre, people don't necessarily know about the true Grime, so therefore only part of tis genre is mainstream; the side overdramatised by the media, and the true side is still unknown. Having an artist which is still 'developing' in this specific genre also matches the briefs requirements, as it shows both the 'new' and 'up-and-coming' requirement and 'developing'



Magic Wand:
Front Cover:
One way I created meaning was through the use of the magic wand tool, in order to remove the main artist of the photo from their original background into my chosen background. The reason for this is because the original backgrounds they were on, both being a plain white background didn't provide the magazine with the vibrancy the brief wanted. The original background they were on didn't relate to Grime at all. So therefore, I knew I had to take the original image of off their original background and onto my own one.

This allowed me to create meaning because it let my image stand out more against a different, more eye catching background. It allowed me to make the magazine look more relatable to Grime and allow it to fit more with the brief. Using the magic wand tool also allowed me to create meaning because it allowed the whole aesthetic of the magazine to be a lot more clean and slick, enticing people to look twice at the magazine, drawing in my target audience and beyond.

Double Page Spread:
I used the magnetic lasoo tool similarly on the double page spread, once again using it to transport the original image from it's old background onto a more appealing and appropriate one. This again created meaning as it allowed me to have a background which matched the brief better; a more vibrant background (further discussed below). I decided not to use the magic wand tool, so that I could expand on my skills of using different tools within Photoshop.

Brush tool:
Double Page Spread:
The use of the brush tool allowed me to create meaning as it produced a much more urban and 'Grime' feel to the magazine. Before the background was just plain white, which made the whole magazine come across as quite a boring and stale magazine, only half linking into the briefs callings. To allow the Double Page Spread to match point for point with the brief, I had to make the background more relatable with my chosen theme.

Having this self made background allowed me to distribute the splatters appropriately amongst the page, making it as aesthetically pleasing as possible. This backgrounds also matches the brief as it gives a very vibrant feel to the page, especially with the purple font and distorted effect on the image, which plays very well with the dark splatters. The splatters reflect the violence in some Grime songs, and the areas that they are rapping about. However, despite this being a convention Grime, my article counteracts this stereotype.

Colours:
Front Cover:

The use of different colours on my front cover allow the reader to drawn to different parts of the magazine at different points of viewing. The brief wants the magazine to be based around the grown music scene in North London, and wants our magazines to show that. By having 'North London' in a different colour to everything else in the strap-line, it makes it stand out amongst the page, drawing the readers attention to the specific fact that it is a North London based magazine.




With the main headlines being in strong red, it draws the reader to these specifics titles, drawing them into the message that the magazine is attempting to portray. It catches the eye of the specific audiences as they walk past, enticing them to have another look. The article descriptions in black play of the strong colour of the red, still showing that they are a prominent aspect of the magazine. The implicit calls of the brief is to make sure the magazine is aimed for a younger audience. By choosing these bolds colours, it would appeal to a younger audience as it does not produce a serious feel to the magazine. Additionally, using the colour red creates further meaning as it connotes passion for the Grime genre, which my target audience relate to.

Double Page Spread:
The double page spread colours match accordingly to my chosen target audience and the brief. By changing the adjustment of the colours on the photo to match the strong purple of the main headline on the article spread colours across the double page symmetrically and evenly. This then means the page overall is more pleasing to look at, enticing people to have a more in depth look at what the actual double page is saying, spreading the message I want my article to.
The use of colours (purple, black and white) each share different connotations. The use of the colour purple links to royalty, which my artist discusses within the article. The use of the colour black that I used in Photoshop links to dominance and superiority.

Fonts:
Front Cover:
By using the text box to add in my chosen fonts, it helps the reader to connect the magazine to the correct genre my magazine is representing. The different fonts for the Masthead, strap-line and article headlines draws the attention of the viewer to different parts of the cover at different parts. This then will entice the reader to continue to read on, drawing them in and thus stapling the message my magazine is portraying into the readers mind. The different fonts all relate to a different thing and reprints a different part of the magazine.

By having a range of fonts, it makes the overall page cleaner and therefore making it more likely for someone passing to stop and pick it up, and then proceed to read on. By having a range of fonts, it allows the viewer to connect the magazine subject straight away. It tells the viewer what type of magazine this is, for instance the use of a modern sans-serif font tells people this magazine is based around a new, modern, 'developing' genre. Different fonts also allows the magazine to have an equal spread of bold and quite, telling the viewer the most important parts on the page.

Double Page Spread:

After they have proceeded to read on after being drawn into the magazine by the front cover, they will find their way to the Double Page Spread. This is where the main article is located and therefore will need to be the most appealing and clear page. By having different fonts, it will help the reader locate their way around the page, drawing their attention to the different elements around the page and thus make them more likely to want to read it all and actually take in the information they are reading. Different fonts appeals to the brief as it creates vibrancy and help sell the new music scene in North London.

In conclusion, my final media products match the brief accordingly, promoting the genre of Grime to its full extent. Using the different post-production tools stated above allowed my magazine to be as professional looking and to as high a standard as possible.

Learning Outcome 4 (U3): Be able to carry out post-production techniques and processes for an original media product to a client brief (P5)

Learning Outcome 4 (3): Be able to carry out post-production techniques and processes for an original media product to a client brief.

Front Cover Creation:

I started by importing my font, the 'Long Shot'; using the text box, finding the appropriate font size and placing it in the correct position in the middle of the page.

Then I put a purple filled rectangle in. This is for the strap line to sit in, and later to equally distribute colour around the page. I then used a text box to put the actual strap line in the correct place. 

After, I took a screenshot from the internet of a barcode, and implemented it into the front cover on my magazine. 

After, I used the font tool to import all the writing I need onto my front cover. I chose the appropriate fonts and colours that would ensure the equal spread amongst the page. However, I will change the two lines under the 'LIL YEEZ' to white, once my image has been put onto the front cover. 

Then I imported my image onto Photoshop. Once on Photoshop, I changed the two lines under 'LIL YEEZ' to the correct colour and used the mouse tool to place the image into the correct position. 

After importing the photo, something still didn't seem right about the cover. I thought that there was to much white space, the fonts were not bold enough and there was to many different colours on the page. So, using the box tool, I covered the background of the cover and filled it with a light grey colour. This played with the red really well, making it look a lot more slick and more like a magazine that would appeal to my target audience. I decided to get rid of the purple and keep a consistent colour scheme across all the article titles, also changing the font size and changing the sub headings font. 

Front Cover:

Final Front Cover:

Upon finishing, I realised that I did not meet one of the key client requirements, therefore I included in my strapline the key requirement that the magazine is for a North London audience. To emphasise this point further, I put the keywords in black which matched my colour scheme.

Double Page Spread Creation

First I worked out the measurements across my A3 page. I did this by placing in several lines, one directly in the middle and one slightly into the page on the left side. I did this to keep all the boxes together. 

Then I placed boxes into the left hand side, to ensure that all the text is kept in an organised way and not all over the place. 

I then used the text box tool and imported my main body copy, artist name and the promotion. I decided to get rid of the boxes around the promotion and artists name and change the colour of the actual question. 

Then I imported my image into the right side of the page. 

I was looking at it and it all looked very simple and not very captivating for a reader. So my next task was to make it look a lot more appealing for the reader. So I duplicated the artist name, changed the front words to purple and gave it more of a '3D' effect. 

I then came to the conclusion that there was to much white space on the page. So started looking for an appropriate background. Once I found it, I imported it into the page. 

I then took out the boxes as they were no longer needed. I also took them out so the double page spread would look more clean and slick. 

Something still didn't look right. It was to plain and didn't stand out enough. The writing didn't read well against the background and the image didn't pop enough on the page. So I adjusted the colours, changed the threshold and added my own custom colours.

 I then used the rubber tool to take away some of the background by the writing, leaving the enough of the effect to take out some of the white space, as well as having enough white space to be able to easily read the main body type.

I then decided to change the background, to something less busy and cleaner. To do this I downloaded  different brushes from google onto PhotoShop and manually added the background in. Then using those brushes I added effects to the boxes behind the pull quote, to give the whole page a better look and allow the pull quote to stand out more. 

Double Page Spread:

Target Audience Review:

My magazine would appeal to my target audience because it matches with everything I wanted it to. The colours relate to younger audience as they don't give of a serious feeling. The colours contrast allows the magazine to stand out on the shelf and represent the vibrant music scene that my magazine aimed to represent. It also matches the brief as the colours provide a vibrant feel, matching the briefs calling for our magazine to represent the 'new, vibrant' music scene in North London. 

The body copy matches the target audience appropriately as it gives of the message I wanted it to. It shows the true, positive side of Grime, unlike a lot of other mediums who produce articles on Grime. My secodnary audience was people who were not familiar with the true side of Grime. Through my articles, I got across the message I wanted to. 

Both the double page spread and front cover appeal to the target audience because they both match the correct connotations of Grime. The image match the correct dress code that my target audience would wear. This allows the audience to relate to the artist. The artist is wearing a 'The North Face' black puffer jacket, an item of clothing which is heavily associated with people in my target audience bracket.

An improvement I could've made is adding a more textured background onto the front cover, to give it a more urban look and feel. This would also help it to pop that little bit more, allowing it to stand out more and therefor catch the eye of people walking past just that little bit more. 

One more improvement I could've done is not have the article heading 'Also Featuring' overlapping the artist face. This would have mad the page look more clean and slick, making everything a bit more spaced out and therefor more appealing visually. 

An improvement I could've done for the double page spread is include an interactive QR code. This would link my magazine into the new technology which is brewing in the 21st Century, as well as separating my magazine from others on the market, giving it another Unique Selling Point (USP).

Learning Outcome 3 (U3): Be able to create production materials for an original media product to a client brief (P4, M3)

Learning Outcome 3 (3): Be able to create production materials for an original media product to a client brief.

Body Copy - Double Page Spread Article:

Ever since Lil Yeez exploded onto the grime scene with his revolutionary debut, ONE TAKE 96 BARS, his stock has been rising – and with it, the genre’s unstoppable march into the nation’s consciousness continues apace. After Lil Yeez’s record-breaking solo hit went platinum, he has experienced all of life’s fortunes, from fancy cars, to rocking up in all designer outfits, to romantic trysts with assorted A-listers.

And it doesn’t look like his career will stop there: a new album is just on the horizon, featuring storming collaborations with artists both home and abroad – RZA, Skepta and Joey Bada$$, to name but a few.

However, Lil Yeez had to fight and graft for his success, and certainty hasn’t forgotten where he came from. To find out more about this new star, New Wave’s Sam Anderson caught up with him at his Hackney Studio. 

Sam Anderson: What was life like growing up in Hackney?

Lil Yeez: Well, you know, it was hard, man. I’d seen some s**t in my time, stuff that no one of my age should have to go through, you know. Bare guns, drugs, unnecessary deaths, man … I had to watch my best guy die. That f***s a guy up; you know what I’m saying. The estate where I lived was messed up, no help, no support, I can honestly say if you are born there you’re finished. Bare man are born n die there. When I say it out load its actually bare peak you know, it’s f****d up.  Where I grew up there were no privileges, no sugar-coating nothing. But it teaches a kid early on to fend for themselves, taught me to look after myself you know like how to deal with real life. My mum worked 3 jobs, my dad was never around so like most of the times it was just me you know like wandering the estate till whatever time. Life was tough man, life was really really tough.  

SA: What does Grime mean to you?

LY: It means everything g. Its helped me escape the s**t I thought I was gonna be stuck in for life man. It helped my escape the guns, violence, deaths and make something of my life you know, a purpose. Grime saved me g. Like honestly without it I don’t think I’d be here to talk to no one. Ery’day I think bout the man that I lost, Tyreece, Jemal, Gunna. It’s been hard man, but now like…I feel I have a proper purpose for the first time you know. It’s kept me of the streets, away from everything I was exposed to as a kid and helped me make something of myself. Now when people say Grime they think of the whole negatives, no one thinks of how many young man its helped escape the traumas they have been around their life you know. Bro honestly its so hard for some of these kids, most man don’t wanna be out ere stabbing man, but because of this f****d up society its stab or be stabbed in these ends. Its horrible g.

SA: Where did this passion for music come from?

LY: It came about when I was about 13. It was my birthday but my mum had to work so it was jus me n a few olders from the estate. It was the day Skepta dropped ‘In a Corner’. I just remember whilst listening to that forgetting all the negativity in life, n jus vibing you know? It allowed my brain to forget all about the worries that was happening around me n made me think; hey, if he can do it why cant I? But for real without Skepta there’s no way I woulda pursed this life you know. Like he’s the one man for real, n to be doing a ting with him is generally mind-blowing to me you know. After that day I stopped dossing around n started to take s**t serious; school, family life, no drugs, no violence. I would come home and just write man; bares, melody’s all that. It saved me man, made the man I am now. And to be doing a ting with Skepta is serial for me.

SA: What advice would you give to people who are in the position you were in?

LY: Find a passion, a good passion a passion that can get you somewhere. Replace the negative with the good. Like life was going nowhere until I replaced all the negatives with something that can get me far you know. So my overall advise would be replace all the negatives with a passion that will take you far in life.  

List of Assets:

Setting Up Templates:

Documenting The Production Process:
Front Cover:

Double Page Spread:



















Thumbnails of photos from photoshoot(s):

Front Cover:

I started of by using the flash as I felt the lighting that I was in may make effect the photos quality. After seeing how the photo came out with the flash, I decided to change locations...

After the change of location, I tested out what the photo would look like with no flash. I established that the natural lighting produced the best photo. Now I had the correct lighting and distance from the model, it was about establishing the correct pose for the magazine. 

After some failed attempts...

I managed to get the final photo done. This photo includes the ideal lighting, pose and distance from the model. It's clear and matches well in with my brief. 

Double Page Spread:














I started of by making sure I had the model in the correct pose and correct distance in relation to me taking the photo. After I took this photo I noticed the artists head was cut off at the top, so I knew I had to change the distance in which I was standing from him. His pose was also to static and not animated enough.

The next photo came out a little bit to animated... but I now knew that I was the correct distance away from the artist. But the artist needed to move a little to the left, to make sure the door wasn't in the frame. All I had to do was stay in the spot I was in, and get the artists to lose just a little bit of the energy he was portraying...

There it was. There was no disturbances in the background and the artist was perfectly in the frame, with none of him being cut out and he was expressing the right amount of energy. 

Codes and Conventions:

One convention of Grime magazines and Grime music as a whole is the style of clothes the artists would wear. It would normally be items associated with the youth and 'the streets'; often non-designer, inexpensive items, as this would associate the artists with the demographic who listen to their music, establishing a 'tribe' of integrated music fans. It would stereotypically be tracksuits and puffer jackets. I got the artist to dress in this specific way so when someone who in my target audience range (13-18) walks past this magazine on the shelf, they would instantly gain a sense of association with the magazine, and thus able to relate it to Grime. Specifically, the North Face brand is synonymous with urban music and Grime. 

Another convention of Grime magazine's is the modern, sans-serif typeface style of font. This is done to represent the bold, countercultural, confrontational style Grime possesses. If you research Grime magazines, you'll find they all have the same style of writing; big and bold. The colour red is associated with a gang in America, 'Bloods', a group which has influenced Grime music massively. When people see this colour scheme, they will instantly associate it with the main music genre Rap, something obviously Grime falls into. 

The final convention of a Grime magazine is the style of the pull quote. The quote is written in a distorted typeface, to give it more of an urban and younger appeal. Similarly, the background has a burned, eroded aesthetic. This gives the page a sense of realism and a way for the reader to maybe associate or relate to the artist. The aim of my magazine is to pull this genre away from the negativity it has been facing in recent times. The main aim of the magazine is to show people the true light of Grime, not this negativity, hate filled Genre that the media has shone upon Grime. Both the style of the background and style in which the pull quote are based around allow it to be linked to a more mainstream appeal to Grime.